What Shapes Will Sell in S/S 2027? Here’s What the Data Says – And Pinnacle Can Make Them All.
We’ve analyzed WGSN catwalk data, trade show insights, and real market performance to identify the eyewear silhouettes that will drive sales next season.
The numbers don’t lie:
Rimless and semi-rimless frames grew by 9.2 percentage points year-over-year, signaling the rising importance of shield-like, minimalist silhouettes.
Visible hardware details increased by 6.1 percentage points – buyers are looking for statement details that stand out.
All-over print and pattern grew by 4.1 percentage points – surface decoration is back.
Ombre effects rose by 3 percentage points – confirmed both on catwalks and at S/S trade shows.
The key shapes to watch – all within Pinnacle’s capabilities:
Aviator – Classic oversized silhouette. Experiment with warm-tinted lenses for a fresh take. Pinnacle can do this – we produce aviator frames in acetate, metal, titanium, and Cellulic™, with custom warm-tinted lenses.
Cat-Eye – Rimless lenses in textured recycled metal, or bio-acetate frames for a sustainable update. Pinnacle can do this – we offer cat-eye frames in recycled metal with textured finishes, and bio-acetate options including Mazzucchelli Bio-Acetate M49 and Eastman Acetate Renew.
Rectangular – Contrast slim and chunky designs with 90s references. Pinnacle can do this – our rectangular collection spans slim metal to chunky acetate, with 90s-inspired details.
Shield Shades – Ergonomic, oversized structures with sportif appeal. Pinnacle can do this – we manufacture shield sunglasses in injection, acetate, and titanium, with polarized lens options.
Slim Shades – Still relevant. Nostalgic references from the 70s, 80s, and 90s. Pinnacle can do this – our slim metal and titanium collections capture retro minimalism with modern comfort.
The material story:
Plastic and acetate frames saw a 9.2 percentage point increase, while metal frames declined. Acetate is clearly the preferred material for showcasing key features. Pinnacle works with acetate, Cellulic™, bio-acetate, and recycled acetate – giving you options that align with both trends and sustainability goals.
What this means for your next collection
If you’re planning your S/S 2027 lineup, prioritize shield-like silhouettes, warm-tinted lenses, and visible hardware details. Acetate is your go-to material. And don’t overlook the power of pattern and ombre effects to add novelty.
At Pinnacle Eyewear, our design studio uses these insights to help clients make data-driven decisions, not guesses.
Want the full shape reference guide with visuals and colour palettes? DM me or email [email protected] – the complete report is yours.
