S/S 2027 Colour Forecast: What WGSN Says Will Sell – And Pinnacle Can Make Every Shade

Colour sells. It’s the first thing a customer notices, the reason they pick up one frame over another, and often the deciding factor in a purchase.

WGSN and Coloro have named Luminous Blue as the Colour of the Year for 2027. Selected from Coloro’s library of over 3,500 hues, the five Key Colours for S/S 2027 are Luminous Blue, Energy Orange, Pop Pink, Meadowland Green, and Clay.

But the colour story goes much deeper. Here’s what’s driving eyewear colour for the coming seasons – and how Pinnacle Eyewear delivers every shade.

The Key Colours – and Where They Work

Luminous Blue – The 2027 Colour of the Year. Vibrant, mysterious, and versatile. Works across optical and sunwear, from bold full-frame statements to subtle accents. Pinnacle can do this – our colour lamination and Cellulic™ material capabilities bring this shade to life in acetate, metal, and injection frames.

Energy Orange – Lively and buoyant, this hue helps people rise above stress. Perfect for sports sunglasses and statement optical frames. Pinnacle can do this – we match this vibrant tone across all material types with precise colour consistency.

Pop Pink – Playful, confident, and impossible to ignore. Ideal for fashion-forward collections and younger demographics. Pinnacle can do this – our in-house colour matching ensures Pop Pink looks exactly right, every time.

Meadowland Green – Grounded, natural, and surprisingly wearable. Works beautifully in bio-acetate and recycled materials. Pinnacle can do this – we offer this shade in sustainable materials including bio-acetate and recycled Cellulic™.

Clay – Warm, earthy, and timeless. A dependable neutral that anchors any collection. Pinnacle can do this – from tortoise blends to solid clay tones, we produce it across all frame types.

Beyond the Key Colours: Deeper Colour Strategies

WGSN’s A/W 27/28 forecast puts Russet, Peaceful Lilac, Maize, and Deep Green in focus. Here’s what that means for eyewear:

Sophisticated Browns – Ginger Biscuit takes centre stage as the season’s key brown, with Ground Coffee returning as a near-black hue and Brown Bark as a complementary highlight. Pinnacle can do this – we produce browns across acetate, Cellulic™, and metal with depth and richness that luxury brands demand.

Tonal Greens – Deep Green serves as a versatile alternative to Black, positioned alongside yellow-toned Modern Emerald as a jewel-influenced tone. Pinnacle can do this – our colour lamination brings out the complexity of green tones, from dark sophistication to emerald brilliance.

Dependable Mid-Tones – Maize and Russet anchor this palette, with Dark Bergamot and Ground Coffee as highlights. Pinnacle can do this – we offer these warm, reassuring tones across all materials, perfect for everyday optical frames.

Reliable Blues – Denim Blue and Classic Navy provide transseasonal appeal, with Circular Grey as a supporting tone. Pinnacle can do this – our blue palette spans from navy to denim, with consistent colour reproduction across acetate, metal, and injection.

Poetic Neutrals – Maize returns as the anchor, with Nurturing Pink and Creamy White as complementary pairings. Pinnacle can do this – these refined neutrals are available in our premium acetate and Cellulic™ collections.

Indulgent Comfort Shades – Crimson and Winter Peach refresh the dark burgundy and pink palette. Pinnacle can do this – our colour capabilities extend to these indulgent tones, perfect for luxury and fashion collections.

Kitsch and Sensory Pastels – Restorative pastels meet unfiltered brights, bridging human and digital. Pinnacle can do this – we produce pastels with the precision and vibrancy that this trend demands.

Grounded Hues – Nature-inspired earthy tones with Watermelon Pink, Dark Bergamot, and Carambola as accents. Pinnacle can do this – our natural material collection, including TrueGrasses, brings these hues to life in sustainable forms.

Pulsating Primaries – Vibrant Red, Light Lime, and Luminous Blue lead with neon energy. Pinnacle can do this – we produce these confident brights in acetate, metal, titanium, and injection.

What This Means for Your Collection

Colour isn’t just about what looks good – it’s about what sells. WGSN’s forecasts are data-driven, based on catwalk analysis, consumer behaviour, and global trends.

At Pinnacle Eyewear, we don’t just read colour reports. We produce the colours. Our in-house design studio works with WGSN insights to help clients select the right shades for their markets. Our colour lamination capabilities deliver complex, multi-tone frames. Our Cellulic™ material takes colour beautifully, with 12 percent less weight than acetate. And our colour matching ensures consistency from sample to bulk production.

The colours are forecast. The trends are clear. And Pinnacle can make every single one.

Want the full 40-page S/S 2027 Eyewear Fashion Forecast Report with all colour palettes and Pantone references? DM me or email [email protected] – I’ll share it with you.