Private Label Eyewear Mastery: 11 Premium Branding Techniques

As China’s premier eyewear manufacturer, Wenzhou Pinnacle Eyewear empowers 200+ global brands with precision-crafted private label solutions. Discover how our 11 advanced customization technologies transform frames into powerful brand assets.
Strategic Logo Placement Guide
Maximize brand impact with scientifically positioned markings:
Location | Recommended Elements | Visibility |
---|---|---|
Outer Temples | Brand name/icon | High |
Inner Temples | Model/Size/Color codes | Medium |
Temple Tips | CE/Made in China | Low |
Lens Corners | Subtle brand mark (sun lens preferred) | High |
Lens Center/Lower | Color brand mark (demo lens only) | Medium |
Cutting-Edge Branding Technologies
1. Laser Surface Marking
Process: Reveals base material by removing surface layer
Best For: Metal/plastic temples & sun lenses
Advantage: Permanent single/dual-color contrast
2. Deep Laser Engraving
Process: High-power etching with color infill
Best For: Metal frames
Advantage: Tactile 3D effect with custom hues
3. 3D Hot Stamping
Process: Heat-pressed metallic embossing
Best For: Acetate & injection frames
Advantage: Raised gold/silver logos
4. Mold-Integrated Logos
Process: Embeds branding during frame casting
Best For: Metal/injection molds
Advantage: Seamless luxury finish
5. Metal Plate logo
Process: Groove engraving + metal insertion
Best For: Acetate/wood frames
Advantage: Flush-mounted elegance
6. UP Metallic Sticker
Process: Applies gold or silver sticker → epoxy sealing → polishing
Best For: Perfect for acetate frames
Advantage: luxurious, shiny appearance, elegant, upscale look.
7. Multi-Color Silk Screen Printing
Process: Layer ink through mesh stencils
Best For: Complex graphics on plastic/metal/acetate/demo lens
Advantage: Pantone® color accuracy + gradient effects
Production Tip: ideal for 500+ units
8. Premium Engraved & Color painting
Process: Laser/Etching/Engraving + gold/silver/white resin filling
Best For: Acetate/TR90 frames (inner temples)
Advantage: Tactile luxury finish with 5-year fade resistance
Design Tip: Min. line width 0.3mm for clarity
9. Metal Foil Epoxy Inlay
Process: Groove engraving → metal insert → epoxy sealing → polishing
Best For: Acetate frames (outer temples)
Advantage: Jewelry-grade brilliance with scratch-proof surface
Technical Note: +3 days production vs standard methods
10. Precision Pad Printing
Process: Silicone pad transfers ink from etched plate to 3D surfaces
Best For: Regular used in temples inside
Advantage: 0.1mm resolution for micro-text/logos
Tech Spec: CMYK+Pantone®
Production Tip: ideal for 500+ units
11. Multi-Color Silicone Rubber Logo
Process: Medical-grade silicone into compressible emblems
Best For: Grip enhancement (temples tips inside)
Advantage: 50,000+ compression cycles | IPX7 waterproof
Customization: 3D shapes + Shore 20A-80A hardness
Your Brand Amplification Process
Consultation → 2. Logo Submission → 3. 3D Mockup → 4. Sample Approval → 5. Bulk Production
*(With 48-hour prototype turnaround)*
Why Global Brands Choose Us
1000+ Frame Styles with 100+ customization options
Pantone® Color Matching accuracy
365-Day scratch resistance guarantee
ANSI/ISO certified quality control
40% Faster production than industry average
“From initial sketch to final shipment, we transform brand visions into wearable identity”